The first step in our logo design process is to understand what the brand embodies and what the business’s goals are. This is known as the Client Discovery phase. There’s no one-size-fits-all for logo design—a logo is only as good as its representation of a business, so it won’t be effective unless you first know what kind of impression the brand is aiming for.

Sketching is an important aspect of creating a graphic design.  That is when we translate our initial design ideas on a piece of paper. It gives us the complete freedom to explore our imagination and come out with some creative ideas.

We select the promising logo design concepts, execute them digitally, and present them in context of applications relevant to the client. We usually like to propose three different ideas.

After the presentation we listen to any type of change to our logo ideas proposal. This all goes through to the designer in order for complete customer satisfaction.

Once the final identity design is approved, we provide the logo files packaged in a way that non-designers can easily use.